vonne van Wieren
Founder & CEO of Lash eXtend
In the meantime, Lash eXtend has 3 business divisions. The wholesale division, taking care of shipments of everything that is needed to apply eyelash extensions. Currently the product portfolio consists of more than 700 different products which are delivered from stock. On a daily basis many orders are being processed in the new headquarters in Bunschoten, the Netherlands and parcels are being sent worldwide. The second division takes care of training and education, through which Yvonne and her team trained thousands of national and international lash technicians in a number of different techniques. Third is the competition grade Salon, where the Lash eXtend trainers improve their knowledge and skills and practice to take part in international battles.
After organizing the highly anticipated and successful Lash Conference 2015 and a second edition in 2016, Yvonne took on the self-imposed challenge in 2017 to organize the Lash World Cup 2018 in Amsterdam. During this event teams from all over the world participated and several hundreds of lash stylists battled against each other during a number of competitions in different techniques. She even organized a country team battle, where lash stylists could team up and take on the teams of other countries to defend the country honor. All in all, it was a big spectacle and a very successful event, which has resulted in the organization of a second edition to be held in 2020. In the meantime, the eyelash extensions business has been expanding steadily and is here to stay, for a big part thanks to the lash eXtend brand. Lash eXtend as a company is still expanding its activities rapidly to a multitude of countries and has become an industry leader by innovating and inspiring lots of people to pursue a career in the beauty industry.
Currently Yvonne is managing the company and its marketing campaigns and runs operations together with 20 colleagues and regularly acts as international judge during international competitions around the world.
Since her childhood Yvonne has taken an interest in make-up and beauty. Back in 2010 she experienced first-hand how it felt to get a new set of eyelash extensions. She instantly knew she wanted to offer this feeling to many more women and the idea of starting a company sell and distribute quality eyelash products was born.
Several years of meticulous planning, getting trained by some big names in the industry, finding the best suppliers, creating a product line and a well thought out brand image, the webshop was made and Lash eXtend was officially founded. The company went live on January 1st, 2013, in the middle of the financial crisis, but nothing could stop her. She assembled a small team of dedicated people who were teaming up with her and from there on the company experienced a steep and steady growth.
Entrepreneur, Lashtrainer, Safety advisor
Lily is a passionate & experienced Master Lash Artist and Permanent Make Up Artist residing in Boston, Ma. She is the founder of First Lash LLC and a Certified by London Lash as the first in the U.S.A as Lash Trainer. Lily is known for her neatness, preciseness & dedication in her work. She strives to motivate her trainees to become the best version of themselves through their lashing and satisfying their clients.
CEO of a I AM Lash
She began her career in 2014, has trained, and continues to train with some of the most talented Eyelash Masters around the World, constantly improving her skills. She opened the I AM Lash Academy at the beginning of 2019, and now as an educator herself is proud to pass on her experience and knowledge to others.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Currently ranked number one Classic Specialist in the World according to Les Victoires du Regard rankings, World Champion 2019. These are amazing achievements, given that she didn't enter her first competition until Lash Battle in Glasgow August 2018, where she took two first places in the expert category. The success didn’t stop there. She has entered a few more competitions since, and has achieved over ten awards in just one year. Over the last few years she has developed the 'I AM Lash’ brand, which is proudly growing each day. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
In addition, she is extremely proud to have been invited to judge in several prestigious competitions, including the forthcoming World Championships in Paris.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
She is at the top in her chosen profession, and her philosophy is that this is not a job, it's a lifestyle, and to be at the top, you have to love it, live it and breathe it.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Founder and CEO of Lova Lash&Brow Salons Network
Owner of "Lova" brand Lash Products.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Author of "Capping Method" Lash Extensions Technique ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Master trainer in Lova Lash&Brow Academy in Florida.⠀⠀⠀⠀⠀⠀⠀⠀⠀
International Judge and Speaker of Lash Championship and Conferences.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Author of articles in Lash Global Magazine.⠀
Director of a globally-known brand
He and his team produced and supplied lash & brow enhancement ranges for professionals and develop educational programs to over 60 countries across the globe.
He's been seen as a guest speaker and educator at the world’s most prestigious beauty and lash events, learn from the world’s best lash masters and judge at leading global beauty & lash competitions.
Over the last few years He has been recognised in the industry from his peers by being presented with some of the most sought-after industry awards. Check back later for the grand reveal of this judge!
CEO of a UK Based Lash Brand
She is a UK Multi-Award Winning Academy Trainer and Owner of a UK-based Lash brand. She's an International judge and speaker at the biggest international Brows and Lash conferences and Organizer of one of the world biggest online competition for 3 consecutive years! Check back later for the grand reveal of this judge!
Director of a globally-known brand & Editor of a globally known magazine
She has 22 years experienced beauty therapist based in Central London and past 5 years International Master Lash Inc Educator for Lashes, International Mystic Nails Educator and International Microblading Educator. Director of one of the most prestigious academies in Balkan offering professional group and individual Eyelash Extensions, Nails and Microblading trainings for beginners and advanced technician.
She is also a multi-award winner.
More to Reveal!
Check back later because we have more judges to reveal, SOON!